Tobia Sloth was asked what he would remove from the world to make it better. He replied: “Islam.” He was, of course, immediately charged with “racism,” even though Islam is not a race, and there are Muslims (and jihadis) of all races. He has, as expected, apologized immediately, as he doesn’t want to see leftist and Muslim boycotts (or worse) destroy his business. But what would have happened if Tobia Sloth had said that the one thing he would remove from the world to make it better was Christianity? He would have been celebrated as an edgy freethinker, courageous enough to stand up to what are supposedly the entrenched powers of Denmark and Europe. The left would have hailed him as a cultural hero. But Islam? Why, don’t you realize that everyone must love Islam, and that it’s racist not to do so? Don’t you realize that all the bloodshed, all the jihad, all the oppression of women, all the rage and hate, all the antisemitism, all the glorification of violence is a hijacking of a beautiful religion of peace? Get with it, or you’ll be the next one to face the “racism” charge.
“Danish fashion founder apologizes for Islam comment, Copenhagen Post, June 8, 2026:
Tobia Sloth, the founder of the Danish clothing brand Norse Projects, has apologized for a comment about Islam on LinkedIn. Responding to a question about what single thing one would remove from Earth to make it better, Sloth wrote: “Islam.” This sparked angry comments on the company’s Instagram, where users called Norse Projects “racist.”…
“Popular Danish clothing company in Islam s**tstorm,” translated from “Populært dansk tøjfirma i islam-s**tstorm,” by Sabina Nesheim Risgaard, Nyheder, June 7, 2026 (thanks to L.):
A single comment from the director has caused problems for a Danish clothing brand.
The popular clothing brand Norse Projects – and not least its founder, Tobia Sloth – has ended up in a regular s**tstorm.
The s**tstorm is based on the social media Linkedin, which is primarily aimed at the business world and which many use to profile themselves professionally.
A Linkedin user asked on the platform what you would remove from Earth that would make it better if you could only choose one thing.
Does this come in a non-racist version or is it against the founder’s vision?
While just under a thousand users have answered everything from “nanoplastic particles from the biosphere” to “rainforest destruction” and “mercury-based gold mining”, Tobia Sloth’s one-word response was without further explanation:
– Islam.
That answer has struck many a chord – both in Denmark and in the USA, where Norse Projects has a large customer base. They criticize the company for being built on a racist foundation.
The criticism has already caused Tobia Sloth to apologise, but it is not certain that the apology is enough to save the company’s reputation, assesses a branding expert.
Although Tobia Sloth’s comment was quickly deleted from Linkedin, it has gotten people both in Denmark and internationally to the keys with massive criticism of Norse Projects and its founder….
KK says
One word for the above mentioned clothier, “Coward”!
gravenimage says
I’m sure he has been under incredible pressure.
DAVE says
He told the truth. He has nothing to apologize for.
somehistory says
What he did was apologize for speaking the Truth. And if one speaks the Truth about islime, that one is subject, not just to being called racist, bigoted or phobic, but actual violence from the very ones about whom the Truth is spoken. This proves that what has been spoken about islime, is indeed the Truth.
It’s a violent, evil, demonically-inspired collection of demands which lead to every sort and kind of injury and death.
Every muzzlim is a potential criminal because all are taught and commanded to commit what normal, moral, law-abiding people consider wrongful acts.
No one should apologize for speaking the Truth. This man should retract his apology, but that’s not likely.
More than one threat says
Removing Islam from the world would make it better, provided you also removed the Leftist apologists for Islam who have helped Islam infiltrate the West.
JS says
We have to face it, there should be a culling of terrorists – and there’s so many.
JS says
Those are the Useful Idiots. They’ll pick another project like freeing those on death row.
gravenimage says
No Islam; no apologia for Islam. I’m sure that Leftists could cause other problems. but not this one if Islam were no longer a threat.
࿗Infidel࿘ says
He either shouldn’t have said it in the first place (assuming he wants muslims to buy his products), or having said it, should have stuck to his guns or gone radio silent. B’cos he was absolutely right!
somehistory says
If I had a store or just a product, I would not want the scum to shop or buy from me. I have sold my art, but as far as I can tell, none of it is located anywhere near them. as I have not sold them anything.
People want to say what they feel, but in cases such as this, they should realize that the ones they are talking about, will attempt to make their lives a living h e double hockey sticks, or end them.
࿗Infidel࿘ says
Precisely. Although sometimes, people who employ other people may want to shield them from the consequences of their speaking out, and should therefore calibrate accordingly
PRCS USN (ret) says
My barber runs a one-woman show. I talked about a somewhat similar situation with her when we were the only two people in shop. While she has ‘un-woke’ opinions that could rile some folks, she does not express them to customers who might cause her to loose business.
Wellington says
Agreed.
tgusa says
The muslim brotherhood is the enforcement arm of islam in Western countries. They keep all muslims in line. Any muslim that even thinks about leaving islam or integrating in to the countries population knows very well that the brotherhood is there watching. The first victims of the brotherhood would be muslims themselves. Any muslim that might consider leaving islam are terrified because Western establishments have cozied up with islam. Those muslims have nowhere to turn. Through their actions idiots like Tobia Sloth and Western establishments are in actuality helping the muslim brotherhood. They are part of the problem and making things worse.
PRCS USN (ret) says
The ex-Muslims of North America is a great source of info about Muslims who’ve. left ‘the faith’.
They are, as you note, aware that practicing Muslims are a threat to their freedoms.
They run the very informative WikiIslam website.
wikiislam.net
gravenimage says
+1
Hugh Fitzgerald says
He told the truth, and of course he meant it. He apologized in order to protect his own life, the lives of family members, and employees of his company. But we all know that he was right the first time, and he deserves sympathy and support. And the brouhaha over his original remark and his feigned apology will spark discussion of how the votaries of Islam terrorize the rest of us.
gravenimage says
Grimly spot on, Hugh.
Wellington says
Proving again that Islam and truth are diametric opposites.
What a curse to mankind Islam has been—and please no more rubbish about the glories of Islam in the Middle Ages. Enough of that. After all, stumbling into the truth from time to time is of no merit. Not at all. Even a Leftist can occasionally do this. Means virtually nothing, just a statistical reduction to an overall probability status.
Yes, even utter fools or worse can once in a while get something correct. Means nothing.
JS says
Agreed 100%.
John1 says
How about, “I’m sorry that my view on Islam has hurt your feelings.”
bill says
I cannot think of and have never heard a good thing about Islam, so he was absolutely correct
Rob R says
I always thought Denmark was a really weird and boring country
Am i allowed to say that ‘apropos of nothing’?
Doesnt mean it deserves islam i.was just saying
Voltaic says
Something is rotten in Denmark
OR
To be a sloth or not to be a sloth,
That
Is
The
Question.
( A play about how madness overtakes a people and a country).
peter says
His comment on Islam was spot on. Apologizing to these mass murderers is never a good idea. Doubling down would give him some traction. Now his company is toast.
gravenimage says
Denmark: Founder of popular clothing company apologizes for expressing negative view of Islam
………………………………………………
He doesn’t want his civilized nation to be destroyed by Islam? How “Islamophobic”…