New in PJ Media:
Alleged woman Dylan Mulvaney is no longer sipping Bud Light in his bubble bath, but the patriots aren’t coming back: the New York Post reported Friday that “sales of the nation’s top-selling beer have plummeted nearly 25% since Mulvaney posted a photo of a Bud Light tallboy featuring her face on April 1.” “Her” face? The Mulvaney to which the Post is referring is, of course, a man who has become rich and famous by pretending to be a woman. The Post is in full cowardice mode, playing along with Mulvaney’s delusions, as Leftists demand that we do. Why so many organizations and big corporations are willing to propagate this nonsense came clear on Thursday when Anheuser-Busch lost its coveted LGBTQ+ rating for backing away from Mulvaney after sales plummeted.
Every corporation, you see, has to have a gay badge, or what is officially known as a “Best Places to Work for LGBTQ+ Equality” seal of approval. Benevolently bestowing these sought-after badges is the Human Rights Campaign (HRC), which the Post described in April as “the largest LGBTQ+ political lobbying group in the world,” noting that it has gotten “millions” from George Soros’ Open Society Foundation. HRC gives corporations points, which are known as a Corporate Equality Index (CEI) score, for being gay-friendly. According to the Post, “businesses that attain the maximum 100 total points earn the coveted title ‘Best Place To Work For LGBTQ Equality.” But the HRC is an angry god; it also subtracts points if corporations dare not to toe the woke line.
That’s what just happened to Anheuser-Busch: USA Today reported Thursday that in a May 9 letter, “the Human Rights Campaign informed the Bud Light maker that it has suspended its Corporate Equality Index score.” Anheuser-Busch had a score of 100 and was proudly wearing its “Best Place To Work For LGBTQ Equality” badge when the Mulvaney fiasco hit. At first, rattled Anheuser-Busch executives tried to ride out the controversy in silence, but finally, at the beginning of this month, it issued a disingenuous statement backing gingerly away from Mulvaney: “This was one single can given to one social media influencer. It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
That wasn’t true. There may have been only one can of Bud Light with Mulvaney’s face on it, but Anheuser-Busch should have owned up to Mulvaney’s bubble bath video, in which he is surrounded by cans of Bud Light, and come clean about what exactly they planned to do with the guy in the future. As it was, the statement satisfied no one. Patriots who had abandoned the brand for its readiness to join in the Left’s efforts to force us all to accept their delusions were angry that Anheuser-Busch had stopped well short of apologizing. And Leftists were enraged that the beer baron hadn’t told patriots to go drink Yuengling, as Bud Light was going to stand by its prancing, mincing man.
There is more. Read the rest here.
࿗Infidel࿘ says
I saw a Michael Knowles clip, where he pointed out that Anheuser-Busch is caught b/w a rock & a hard place. If apologizing was an option, they’d have done it by now. Yet they can’t, b’cos their board, and advertizers (all staffed w/ the same ESG-oriented woke boards & HRs) all support what they did in the first place, and don’t wanna hand a victory to the Based crowd. Otoh, they’re not getting back their Based customers unless & until they demonstrate that they realize how badly they f?ked up & that their apologies are genuine
I do hope a parallel economy, like the one promoted by Mammoth Nation, emerges that’s totally free of woke, & which aims to just sell people goods & services, w/o pandering to what may or may not be their pet causes, whether it’s wokeism on one side, or even faith on the other
James Lincoln says
Yes, Anheuser-Busch is between a rock and a hard place.
But their highly paid marketing executives should have foreseen this.
After all, ordinary bread-and-butter conservatives would have easily seen it.
drew webb says
US Congress are about to make life harder for the brewer too by all accounts
OLD GUY says
You can’t fix STUPID, the marketing people should have known, that is supposed to be their job and expertise. Sadly there are a lot of employees who will lose their jobs at Bud and distributers that had nothing to do with the Advertising department mistake.