New in PJ Media:
After Bud Light’s fiasco with fake woman Dylan Mulvaney, some dared hope that wokeness had crested in the popular culture and that corporations would realize that their policy of relentlessly appeasing the increasingly insane and authoritarian Left was bad business. Miller Lite, however, watched its competitor’s self-destruction and, instead of saying, “Wow, we better not go woke — we’ll go broke,” they said, “Hold my beer.”
Miller Lite’s video features a cultural stereotype — the frumpily dressed, arrogant, angry feminist — who tells us:
Here’s a little-known fact: women were among the very first to brew beer, ever. From Mesopotamia, to the Middle Ages, to Colonial America, women were the ones doing the brewing. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis. Wow. Look at this sh*t! Wild! It’s time beer made it up to women, so today Miller Lite is on a mission to clean up not just their sh*t, but the whole beer industry’s sh*t. Miller Lite has been scouring the Internet for all this sh*t and buying it back, so we can turn it into good sh*t for women brewers. Literally, The Good $#!T.
“The Good $#!T,” written just that way, is actually the name of this Miller Lite campaign. The ad goes on to feature various female brewers explaining what Miller Lite is planning to do, and making repeated reference to the “sh*t” that they’re going to turn into beer. Gee, that’s really going to make people want to drink Miller Lite. They’re asking people to scour their attics and basements to find old magazines containing Miller Lite ads and other beer ads that feature bikini-clad women; such ads are what they’re calling “sh*t.” They want woke fascists to send these ads to them, so that they can be shredded and used as fertilizer (“the good sh*t”) to grow hops to make more woke beer. Yes, really.
The Miller Lite ad, however, is full of — well, you know. It’s not actually a “little-known fact” that women were among the very first people to brew beer. It’s striking to grievance-obsessed victimhood-mongers in women’s studies departments, but in the nation’s few remaining pockets of sanity, it’s widely known.
Also, the wokester in the ad sneers that the industry “put us in bikinis” as if it were tantamount to putting women in chains, and I suppose that to her, it’s all the same thing. But it’s not actually true that women are generally forced to wear bikinis, or that bikini-wearing is some sort of act of shaming women. Those women who wear bikinis generally do so because they think they look good in them and are proud of the fact. Since the dawn of time, women have tried to make themselves look attractive and are happy to do so; it’s only modern feminism that considers this effort to be some kind of act of subjugation and humiliation, and rejects it accordingly.
There is more. Read the rest here.
Westman says
I want to see a beer ad by 70 year-old feminists who chose to avoid any hint of traditional women’s roles, applying all their efforts to career and a prickly presentation to men, now facing the end of life alone, without children or spouse. I can picture it, 7 golden girls, cats in hand, raising a can of Miller good $#!T, exclaiming, “From the brim to the dregs it was – – – -” ?
Pray Hard says
Vomit emoji.
Transmaster says
For crying out loud. What a bunch of historical idiots. In Medieval times well into the early 19th century one of the duties of a house wife was the brewing of what was called “Small Beer”. this was a quickly brewed beer that when finished had was low in alcohol, thus the term small beer. Everyone in the family including your children drank it. At the time you did not drink the water in the UK because it was polluted with waste run off from farms and to drink it would make you sick and kill you. In the pubs were they had brewing cave that were cool you had “Large Beer”. this version which were much higher in alcohol content. These were Porters, Ales, and Stouts and were brewed and barreled by Pub’s across the UK. To rail about woman brewing the beer is like saying they cooked dinner for their husbands returning from the fields or other jobs. It was on the level. of making a pop of coffee.
Don McKellar says
Women get forced into burkas and muslim black cloth coffins or they get beaten, jailed, and harrassed. But in the mind of the woke insane, that is empowerment. Women choose to wear bikinis because they are proud of their bodies and are doing what women do naturally: try to look visually attractive. If they don’t want to wear a bikini, nobody cares. But in the mind of the woke insane, bikinis are slavery.
Michael George says
Some Idiots just don’t know what a useful Idiot means!
Michael George says
I don’t think a mirror gives them a hint!
Wellington says
On a specific note, Miller Lite sucks as much as Bud Light, so it is fitting that both quite recently are aligned with something else that sucks, i.e., wokeism.
Drink real beer, like Guinness or Yuengling. And live a productive and informed life, which means not being a Leftist.
࿗Infidel࿘ says
? – just what one wants to think of when one is having ?. Good work, MGD!
FYI says
Surely “it is time Beer made it up muslims ”
Mo-lite:Halal Beer.
Freshly squeezed ..Golden Camel Juice.The prophet’s choice.
James Lincoln says
Call me a dinosaur, but I preferred the “pre-woke” ads featuring a “drop-dead” gorgeous bikini clad REAL woman – draped over a classic Corvette.
OLD GUY says
This is just a new trend in marketing, to see just how many of your customers you can piss off and still stay in business. And you can’t fail because if you start to go under the government will bail you out with tax payer money from the vary people who stoped buying your product. So drink up you are going to pay for it oneway or the other.